The celebration takes place at the downtown intersection of Front Street and Cass Street. The family-friendly event sees crowds estimated at 8,000 to 12,000 people. The non-profit organization in charge raises money and collects non-perishable food items while people party for a purpose in Traverse City's own version of Time Square. Attendees are encouraged to make a monetary donation or donate a non-perishable food item.
Outdoor music and entertainment begin about 9:30pm and continue after midnight. Local acts and a DJ on the lit stage help bring in the new year. Right before midnight, the large illuminated cherry is lowered to usher in the coming year. A short fireworks display follows the ball drop.
For more information, visit CherryT Ball Drop.
For more Traverse City festivals, visit Traverse City Festivals and Events.